Marketing, Sales And Customer Service The âKeysâ To Real Estate Success!
How good are you at marketing, selling and customer service?
If you are a real estate agent, I hope you answered: ‘Really good’!
If you answered: ‘Not so good’ or ‘So…so’…I’m worried about you!
As a real estate trainer of over 300,000 agents over the last 35+ years, I know, for a fact, that real estate is about three (3) areas of concentration: marketing, sales and customer service!
Real Estate is first and foremost a business of marketing, secondly a business of selling and thirdly a business of customer service! To be 'consistently' productive, real estate agents MUST BE good in ALL three (3) areas!
Having command of these three (3) areas alone, however, does NOT ‘guarantee’ real estate success… but they are the ‘keys’ to success!
Without agents understanding: 1. ‘the business of real estate’; 2. their ‘multiple roles’ in their own businesses; and 3. the need to cultivate agent business-development skills…the road to ‘consistent’ productivity and success can be a rocky one even when they are excellent at marketing, sales and customer-service!
The ‘Business of Real Estate’ is just that ‘A Business’! Unfortunately, too many real estate agents fail to understand that and treat real estate as a ‘part-time’ job or hobby!
They either don’t know, or refuse to accept, that they are a ‘business within the broker’s business’! In their minds they ‘work For the broker…they have an agent-employee mentality and real estate becomes just another ‘job’!
As a result, they tend to be ‘broker-dependent’! They tend to be more reactive than proactive; they tend to resist ‘investing in themselves and their professional-growth’; they exert a half-hearted commitment to the ‘business’ of real estate; and, as mentioned, approach real estate with a ‘part-time job’ mentality.
Selfishly, I wish these agents would quickly ‘career adjust’! Their ‘donkeys’! As a real estate trainer, if you give me a ‘donkey’ to train, when I get done with them you’re going to get back a ‘Trained Donkey’…not the winner of the Kentucky Derby! I’m NOT a miracle-worker! I’m a Real Estate Trainer…and a multiple award-winning one! But I'm NOT a ‘miracle-worker!
To me, the key to ‘consistent’ agent-productivity begins at the Recruiting Stage!
First and foremost, the ‘recruit’ has got to be committed, willing to be held accountable, coachable and trainable! If any one of those traits are missing…keep them! I can’t help them! Unfortunately, I can’t make a ‘difference’! Bring me real estate agents with ALL those traits and I can turn them into ‘Top Producers’ in 12 months or less! Guaranteed! For more details visit: ifasttrac.com
Recommended Reading: Maximum Achievement… Brian Tracy
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