A ‘Quick 5-Step Process' To Start Building A Viable Real Estate ‘Referral-Based Business’!

Building a reliable ‘Referral-Based Business’ within 3 years of entering real estate that gives an agent at least 60% of their annual business should be the aim of every real estate agent 'new' to the business!  However, it isn’t!  Why is that?

While there are multiple reasons 'new' agents don’t focus from the ‘get-go’ on building a Referral-Based Business, the primary one is survival!

Most ‘new’ agents are like ‘fish out of water!’

They are solely focused on one thing…surviving the first 6-12 months in an entirely new ‘ecosystem’...that being a commission-based business! For those coming from a ‘paycheck’ ‘ecosystem’ (which are the majority), the change-over can be down-right intimidating…even scary!

Rather than becoming the ‘king or queen of Floor-Time’ and sitting around waiting for the phone to ring, like I did, BE PROACTIVE!

1. Begin by identifying your current ‘Sphere-Of-Influence’…your family, your relatives, your neighbors, your ‘service-providers’ (butcher, baker, candlestick-maker, doctor, dentist, attorney etc.), plus current and former customers & clients etc.
2. Setup (and constantly update) a computerized database where you gather and store detailed information about your‘ 'sphere’: name, address, cell #, email address, family composition, area of employment, birthdays, anniversaries, hobbies etc.
3. Compose an ‘announcement’ email (or letter) with an eye-catching headline like:
   ‘I FINALLY TOOK THE PLUNGE!

No, I didn’t get married AGAIN! Eight Times Is Enough! I quit my job as Sales Director at ____ and dove head-first into real estate! Yes…REAL ESTATE!  I am stoked... and really excited!  I’ve placed my license with XYZ Real Estate Partners the largest, most recognizable brokerage here in my hometown, ABC, GEORGIA!

 I’ll be giving you a call next week to bring you up-to-date and get personally caught-up! In the meantime, if you hear of anyone in need of real estate assistance, and who would appreciate the level of service you know I will provide, please don’t hesitate to pass along my contact information listed below! Etc., etc. etc.

4. Within 7 days follow-up the email/letter with a phone call! Use the call to verify the information you have collected on each potential ‘referral-contact’! And… don’t be shy about asking for their help to ‘jump-start’ YOUR NEW BUSINESS by asking them to proactively pass along YOUR contact information.
5. Using today’s technology, invest in an ‘Automated’ Drip Campaign for your ‘Referral-Database’ and create a realistic, written plan (to which you are committed!) to regularly work and expand your database. Don’t just sit there! Be proactive! Get Started Now!

For more detailed information on this critical subject visit: ifasttrac.com

Recommended Reading: First Things First…Stephen R. Covey